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Thread |
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Elipton
Advanced Member
United Kingdom
1,268 posts
Joined: Apr, 2013
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 Posted - 2014/06/11 : 05:46:49
quote:
Originally posted by CDJay:
Showcasing something comes riiiiight after performance readiness.
What, precisely, is the point in drawing attention to a half finished building with dead workers still lying around?
I'm *all* for pushing scope, and awareness, and the breakbeat hardcore D&B thing is interesting to me simply because it's a heavily discussed and strategized point internally.
I said earlier that if DS plays at EDC is would be nice if casual interest lead to something that can maintain interest. I mean this; in an ideal world we'd never have got ignored, half the talent and variety wouldn't have gone walkies, and I'd be tripping under sunshine in the tropics. Reality must intrude. Don't draw attention to a half finished patch project; the chance to expand and sustain was many years ago and believe me when I say I shrieked to high heaven with reasons to do things differently. It's now time to knuckle down and make it something worth finding. Core audience.
CDJay
I'm struggling to understand why you're saying Hardcore is an unfinished thing. Are you talking about Hardcore needing to unified for it to move beyond its own borders? You're going to be waiting a long time. There's no reason why Hardcore Underground can't take the bull by the horns and do some preemptive thinking and strategise how best to help Hardcore.
Perhaps get a Fracus and Darwin EP onto a label bigger than your own. Monstercat, for example. A big EDM label that seems to be testing the Hardcore waters for something of worth. If the fans like it, they'll look for more, and their first port of call will be the F+D Albums.
Maybe organize an event with a Drum and Bass company. Hardcore doesnt benefit from events like Helter Skelter or Fantazia much anymore, so partnering with a bigger genre event could start something fruitful.
Digital downloads are going stagnant. CDs are impractical and ?9 postage costs are beyond belief. Perhaps you should look at ways to monetize your music with streaming, since the wider music industry has already gone that way. I dont think Spotify is too good for indie labels, but it'd certainly be a window to far more people. Albums that have been out for a while and had sales dry up could have a longer life due to streaming. Just keep bonus exclusive tracks on CD as an incentive.
None of this stuff you need anyone else for. Breeze has Drum & Bass projects on the go and even if FW isnt a big and busy Hardcore label, its starting to become a large multi genre label. I consider that a better long term strategy than becoming the biggest in a tiny genre.
Sorry about poor spelling. On my phone.
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Edited by - Elipton on 2014/06/11 05:49:19 |
CDJay
Advanced Member
United Kingdom
3,049 posts
Joined: Nov, 2001
|
Posted - 2014/06/11 : 10:04:35
It's not so much that I don't feel the hardcore scene is "ready", I just fear that without us pulling together album projects from across the board there won't be enough high quality music and prime showcase opportunities.
We have very limited time and resources; there are lots of pie-in-the-sky ideas we have leading up towards the end of the year in terms of both re-engaging lost interest and capturing new.
F&D pop up on the odd youtube D&B channel, but we really haven't formalised a strategy going forward when it comes to both expanding into, and bridging with, D&B. HU Breaks Vol 1 is a great example of what I mean when I say there needs to be something to find as a result of exposure. We front loaded everything onto a single album, which did really, really well, and crossed over into D&B surprisingly effectively despite being a new product from an unheard of brand with zero marketing. Of the roughly 50% of people who have no interest in hardcore/BBHC who stumbled across it what did they have to find afterwards? Not enough, that's for sure. With HU Breaks 2 we're as interested in the journey up, through and forward as we are on delivering another high quality entry. This is precisely why I've handed off to Chris Ross and CLSM; I do not have the time or emotional energy to do what must be done. Recognising that is a surprisingly important step and one that should probably happen across the board in UKHC. Working together effectively means that people can dedicate more time to the role they most enjoy and can contribute within. The whole one man band thing is fine, but it's seriously eating into how much time producers can dedicate to, and really focus on, production.
Which is why the albums are so important; material generation. It's hardly a secret that a lot of the bigger producer/DJs got into the habit of writing around a compilation release schedule. Even less of a secret that the bulk of those albums no longer exist, and there's less than 10 what I'd call "full time" hardcore producers left. Hell that's probably being far, far, too generous even.
Streaming is an actual disaster in that regard; tens of thousands of plays equate to a fraction of a pence. I've been banging the drum about exposure beyond our walls forever, and that's why we jumped through hoops and threw away seeming endless amounts of money to keep visibility through HMV/Amazon et al. In the end, our hand was forced and we're absolutely on the defensive. Once there's a strong enough catalogue and we're running with reserves and efficiency improvements in play we will *absolutely* endeavour to do more to spread the word.
We're spending a lot of June looking over every aspect of our operation, working out what "works", what needs changing, what more we could be doing. Part of that is talking things through with everyone. Which, hey, is what this is. Keep it going 
CDJay
__________________________________
Http://www.hardcoreunderground.co.uk
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Edited by - CDJay on 2014/06/11 10:05:05 |
Elliott
Advanced Member
United Kingdom
1,147 posts
Joined: May, 2012
|
Posted - 2014/06/11 : 12:20:01
quote:
Originally posted by latininxtc:
quote:
Originally posted by Elliott:
quote:
Originally posted by Elipton:
You might argue that with Hardcore Breaks, it's trying to attract new fans, but it's branded and described as Breakbeat Hardcore. Its a style of music that appeals to Hardcore fans, but will therefore be completely missed by Drum & Bass fans. They're identical styles of music, but it's impeded by not being considered Drum & Bass.
I'm glad you're in the same boat as me on this point.
You're both on the sinking Titanic? That would be lovely.
Don't worry, I'm not giving up my place on a lifeboat for some stupid child.
__________________________________
old soundcloud
i gave up producing
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|
Cyrax
Advanced Member
United Kingdom
623 posts
Joined: May, 2012
|
Posted - 2014/06/11 : 12:26:06
quote:
Originally posted by CDJay:
It's not so much that I don't feel the hardcore scene is "ready", I just fear that without us pulling together album projects from across the board there won't be enough high quality music and prime showcase opportunities.
We have very limited time and resources; there are lots of pie-in-the-sky ideas we have leading up towards the end of the year in terms of both re-engaging lost interest and capturing new.
F&D pop up on the odd youtube D&B channel, but we really haven't formalised a strategy going forward when it comes to both expanding into, and bridging with, D&B. HU Breaks Vol 1 is a great example of what I mean when I say there needs to be something to find as a result of exposure. We front loaded everything onto a single album, which did really, really well, and crossed over into D&B surprisingly effectively despite being a new product from an unheard of brand with zero marketing. Of the roughly 50% of people who have no interest in hardcore/BBHC who stumbled across it what did they have to find afterwards? Not enough, that's for sure. With HU Breaks 2 we're as interested in the journey up, through and forward as we are on delivering another high quality entry. This is precisely why I've handed off to Chris Ross and CLSM; I do not have the time or emotional energy to do what must be done. Recognising that is a surprisingly important step and one that should probably happen across the board in UKHC. Working together effectively means that people can dedicate more time to the role they most enjoy and can contribute within. The whole one man band thing is fine, but it's seriously eating into how much time producers can dedicate to, and really focus on, production.
Which is why the albums are so important; material generation. It's hardly a secret that a lot of the bigger producer/DJs got into the habit of writing around a compilation release schedule. Even less of a secret that the bulk of those albums no longer exist, and there's less than 10 what I'd call "full time" hardcore producers left. Hell that's probably being far, far, too generous even.
Streaming is an actual disaster in that regard; tens of thousands of plays equate to a fraction of a pence. I've been banging the drum about exposure beyond our walls forever, and that's why we jumped through hoops and threw away seeming endless amounts of money to keep visibility through HMV/Amazon et al. In the end, our hand was forced and we're absolutely on the defensive. Once there's a strong enough catalogue and we're running with reserves and efficiency improvements in play we will *absolutely* endeavour to do more to spread the word.
We're spending a lot of June looking over every aspect of our operation, working out what "works", what needs changing, what more we could be doing. Part of that is talking things through with everyone. Which, hey, is what this is. Keep it going
CDJay
You guys are doing a cracking job , not all the ablums that have been released are my cup of tea, but the ones I did buy are awesome !
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Elipton
Advanced Member
United Kingdom
1,268 posts
Joined: Apr, 2013
|
Posted - 2014/06/11 : 13:41:45
quote:
Originally posted by Elliott:
quote:
Originally posted by latininxtc:
quote:
Originally posted by Elliott:
quote:
Originally posted by Elipton:
You might argue that with Hardcore Breaks, it's trying to attract new fans, but it's branded and described as Breakbeat Hardcore. Its a style of music that appeals to Hardcore fans, but will therefore be completely missed by Drum & Bass fans. They're identical styles of music, but it's impeded by not being considered Drum & Bass.
I'm glad you're in the same boat as me on this point.
You're both on the sinking Titanic? That would be lovely.
Don't worry, I'm not giving up my place on a lifeboat for some stupid child.
You sound like a really nice person
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|
Elliott
Advanced Member
United Kingdom
1,147 posts
Joined: May, 2012
|
Posted - 2014/06/11 : 18:02:55
quote:
Originally posted by Elipton:
quote:
Originally posted by Elliott:
quote:
Originally posted by latininxtc:
quote:
Originally posted by Elliott:
quote:
Originally posted by Elipton:
You might argue that with Hardcore Breaks, it's trying to attract new fans, but it's branded and described as Breakbeat Hardcore. Its a style of music that appeals to Hardcore fans, but will therefore be completely missed by Drum & Bass fans. They're identical styles of music, but it's impeded by not being considered Drum & Bass.
I'm glad you're in the same boat as me on this point.
You're both on the sinking Titanic? That would be lovely.
Don't worry, I'm not giving up my place on a lifeboat for some stupid child.
You sound like a really nice person
I don't really know how to respond to this. It was a non-serious response to a non-sequitur hypothetical.
__________________________________
old soundcloud
i gave up producing
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|
Captain Triceps
Advanced Member
United Kingdom
2,211 posts
Joined: Dec, 2011
|
Posted - 2014/06/11 : 19:45:46
quote:
Originally posted by Elliott:
quote:
Originally posted by Elipton:
quote:
Originally posted by Elliott:
quote:
Originally posted by latininxtc:
quote:
Originally posted by Elliott:
quote:
Originally posted by Elipton:
You might argue that with Hardcore Breaks, it's trying to attract new fans, but it's branded and described as Breakbeat Hardcore. Its a style of music that appeals to Hardcore fans, but will therefore be completely missed by Drum & Bass fans. They're identical styles of music, but it's impeded by not being considered Drum & Bass.
I'm glad you're in the same boat as me on this point.
You're both on the sinking Titanic? That would be lovely.
Don't worry, I'm not giving up my place on a lifeboat for some stupid child.
You sound like a really nice person
I don't really know how to respond to this. It was a non-serious response to a non-sequitur hypothetical.
That's fighting talk, that.
__________________________________
Some of my remixes, original tracks and mixes here:
https://soundcloud.com/bradders-tracks-and-remix
https://soundcloud.com/bradders1982
https://soundcloud.com/paulbradley1982
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Elipton
Advanced Member
United Kingdom
1,268 posts
Joined: Apr, 2013
|
Posted - 2014/06/11 : 19:53:44
quote:
Originally posted by Captain Triceps:
quote:
Originally posted by Elliott:
quote:
Originally posted by Elipton:
quote:
Originally posted by Elliott:
quote:
Originally posted by latininxtc:
quote:
Originally posted by Elliott:
quote:
Originally posted by Elipton:
You might argue that with Hardcore Breaks, it's trying to attract new fans, but it's branded and described as Breakbeat Hardcore. Its a style of music that appeals to Hardcore fans, but will therefore be completely missed by Drum & Bass fans. They're identical styles of music, but it's impeded by not being considered Drum & Bass.
I'm glad you're in the same boat as me on this point.
You're both on the sinking Titanic? That would be lovely.
Don't worry, I'm not giving up my place on a lifeboat for some stupid child.
You sound like a really nice person
I don't really know how to respond to this. It was a non-serious response to a non-sequitur hypothetical.
That's fighting talk, that.
You did a great job making it look non-serious. Full stop and "stupid child" really sold the non-seriousness.
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_Jay_
Advanced Member
United Kingdom
6,868 posts
Joined: Oct, 2011
|
Posted - 2014/06/11 : 19:54:33
quote:
Originally posted by Captain Triceps:
That's fighting talk, that.
LOL.
__________________________________
http://HardcoreHighlights.com/
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Elliott
Advanced Member
United Kingdom
1,147 posts
Joined: May, 2012
|
Posted - 2014/06/11 : 21:54:12
quote:
Originally posted by Captain Triceps:
quote:
Originally posted by Elliott:
quote:
Originally posted by Elipton:
quote:
Originally posted by Elliott:
quote:
Originally posted by latininxtc:
quote:
Originally posted by Elliott:
quote:
Originally posted by Elipton:
You might argue that with Hardcore Breaks, it's trying to attract new fans, but it's branded and described as Breakbeat Hardcore. Its a style of music that appeals to Hardcore fans, but will therefore be completely missed by Drum & Bass fans. They're identical styles of music, but it's impeded by not being considered Drum & Bass.
I'm glad you're in the same boat as me on this point.
You're both on the sinking Titanic? That would be lovely.
Don't worry, I'm not giving up my place on a lifeboat for some stupid child.
You sound like a really nice person
I don't really know how to respond to this. It was a non-serious response to a non-sequitur hypothetical.
That's fighting talk, that.
This is my warface: 
__________________________________
old soundcloud
i gave up producing
Alert moderator
Edited by - Elliott on 2014/06/11 21:55:03 |
Elliott
Advanced Member
United Kingdom
1,147 posts
Joined: May, 2012
|
Posted - 2014/06/11 : 21:57:56
quote:
Originally posted by Elipton:
quote:
Originally posted by Captain Triceps:
quote:
Originally posted by Elliott:
quote:
Originally posted by Elipton:
quote:
Originally posted by Elliott:
quote:
Originally posted by latininxtc:
quote:
Originally posted by Elliott:
quote:
Originally posted by Elipton:
You might argue that with Hardcore Breaks, it's trying to attract new fans, but it's branded and described as Breakbeat Hardcore. Its a style of music that appeals to Hardcore fans, but will therefore be completely missed by Drum & Bass fans. They're identical styles of music, but it's impeded by not being considered Drum & Bass.
I'm glad you're in the same boat as me on this point.
You're both on the sinking Titanic? That would be lovely.
Don't worry, I'm not giving up my place on a lifeboat for some stupid child.
You sound like a really nice person
I don't really know how to respond to this. It was a non-serious response to a non-sequitur hypothetical.
That's fighting talk, that.
You did a great job making it look non-serious. Full stop and "stupid child" really sold the non-seriousness.
For ****s sake, man, let's just leave it. It was a throwaway comment, the first thing that came to mind 5 minutes after I woke up.
__________________________________
old soundcloud
i gave up producing
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Jacco
Average Member
Unknown
167 posts
Joined: Mar, 2005
|
Posted - 2014/06/13 : 17:58:27
Klubfillers got some potential problem is he wastes it on sped up EDM edits.
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latininxtc
Advanced Member
United States
7,307 posts
Joined: Feb, 2006
|
Posted - 2014/06/13 : 18:02:52
quote:
Originally posted by Jacco:
Klubfillers got some potential problem is he wastes it on sped up EDM edits.
What? Can't you see we're now talking about stupid children drowning here!
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Elipton
Advanced Member
United Kingdom
1,268 posts
Joined: Apr, 2013
|
Posted - 2014/06/13 : 23:06:02
I sure ain't drownin'
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skarr
Advanced Member
United Kingdom
527 posts
Joined: Dec, 2011
|
Posted - 2014/06/21 : 22:50:58
Mc's Crappit & Enema
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